Mindful Marketing

OCTOBER 31, 2017

No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. But that’s nothing to be scared of! Here are five reasons why: The post Scared Of PR Measurement?

Measurement 50

Measurement Data Analytics Strategy 50

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. But this is a crucial part to analyzing the ROI of PR efforts! Eyes Wide Shut.

Measurement 50

Measurement Analytics Creativity Analysis 50

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. Is that one of the reasons? Come meet my PR."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

MAY 2, 2011

Also reasonable. Sometimes, though, an online community helps a business in a way that cannot be accurately measured by dollars, staff time, savings, etc. Sometimes, though, an online community helps a business in a way that cannot be accurately measured by dollars, staff time, savings, etc. Totally measurable, right?

Training 62

Training Measurement Facebook Community 62

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. And for PR to really work in this day and age, it’s really only the last one that counts.

Strategy 40

Strategy Case Study Community Creativity 40