Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. BAT manufactures and sells cigarettes around the world.

Ethics 87

Ethics Sports Enterprise Journalism 87

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

JULY 19, 2023

billion industry that’s expected to top $229 billion by 2025. This question cuts to the heart of the difference between law and ethics and evokes a time-honored moral truism: Just because you can, doesn’t mean you should. Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 99

Analytics Data Retail Advertising 99