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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Content discovery, helps people weed out irrelevant and unimportant information. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. There are high chances that the content gets lost in the deluge.

How To 129
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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros. Talk to Us!

Tools 68
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118
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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

Content discovery, helps people weed out irrelevant and unimportant information. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. There are high chances that the content gets lost in the deluge.

How To 40
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: New York Times , PR Newswire , MultiVu ). 6a) June 6, 2016: DOJ Rules on PR Newswire.