MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. Well, it shouldn’t. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Just ask Michael Dubin.

Leadership 111

Leadership Brand Branding How To 111

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Embrace the power of storytelling. Expand your content.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. For this, I apologize.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45