ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. How To Spot The Most Dangerous Reputation Threats. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. Don’t Post Photos of Your Customers Online Without Reading This. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. How to Leverage a Personal Touch to Enhance Customer Service (client).

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

APRIL 30, 2013

” So, how did it all happen? The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Not sure how they got it. First, they sent her a pre-formatted response about how to untag herself from the photo. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Sharing crisis and social media research with the public. Photo: Alan Cleaver via Flickr, CC 2.0.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

DECEMBER 17, 2021

How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations. You need to know who you’re going to inform and how you’re going to choose the key message. Domino’s Viral Staff Video. Identify stakeholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48