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Public Relations Objectives

Doctor Spin

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

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8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. You need hard facts. Conclusion.

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28 Observations from 28 Months as a Solo PR

ZudePR

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). 2016 Goals,” it says.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. All 160 episodes since July 2014. Sign Up Now. #1: Sign Up Now.

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