Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media.

Social Media 252

Social Media Crisis Media Viral 252

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Buzzstream

JUNE 16, 2021

me in 2013, from Throwing Sh*t Against the Wall & Analysing What Sticks, “by deconstructing the success of others you can improve your own chances”. ~ me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. study successful content & try to figure out why it worked”. ~ Or has the world moved on?

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. ” What’s happening in public relations is happening right now in independent journalism. “Not all predictions are positive.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Flatiron Communications

JULY 25, 2014

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. Carrie Melago, Wall Street Journal/NY. We also can predict which videos are about to go viral.

Airlines 37

Airlines Journalism Twitter Social Media 37