Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, the first of its kind, along with being creative or inventive? So let’s call it like it is! with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160