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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. Let me tell you about one such story.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

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Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. The visual storytelling drives a SlideShare, consumed by one individual at a time.

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10 lessons from 10 years of teaching social media

Karen Freberg

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. to be able to adjust and work on additions and changes to our syllabus. It’s all worth it!

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

We are creators, storytellers and writers. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. We find inspiration in life, work and relationships.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something.

Fashion 255
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. of households in the US-owned at least one television set in 2011. Television is now one of the most accessible methods of mass communication in the world.

Ethics 52