2009 Brand Ethics Journalism 
Doctor Spin
DECEMBER 16, 2023
The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256. Halo Effect.
Bianchi Biz Blog
SEPTEMBER 7, 2021
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. My pathway was very typical. I used the G.I.
PR Conversations
OCTOBER 28, 2014
Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. She is editor-in-chief of the Journal of Communication Management. Here are the four P cornerstones where my thinking sits right now.
Maxim Behar
NOVEMBER 23, 2020
In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?
Waxing UnLyrical
NOVEMBER 23, 2010
Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.
Stephen Waddington
AUGUST 27, 2018
In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. People have always talked about organisations and brands.
PR Conversations
JULY 8, 2016
In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Journal of media practice. Issue #1: Being an insider.
Expert insights. Personalized for you.
52 
Let's personalize your content