Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. The best non-fiction storytelling on the planet comes from journalists. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool.

Journalism 60

Journalism Storytelling Exercises Fashion 60

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54