Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 119

Storytelling Examples B2B Chemicals 119

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. PRSA is well-known globally and there is considerable interest in the popularity and value of Accreditation in Public Relations. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA.

Communications 95

Communications Internal International Travel 95

Mindful Marketing

JUNE 15, 2015

Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3 How do you approach story telling?

Interviews 50

Interviews Marketing Financial Insurance 50

Landis PR

MARCH 13, 2023

Similarly, Andy’s desire to build relationships and network is relatable to journalists and public relations professionals. This award-winning film shares many common attributes to our roles as public relations professionals.  (By as they uncover a disturbing decades-long cover-up of sexual abuse by Catholic priests in Boston.

Journalism 52

Journalism Film Ethics Television 52

Communications Conversations

MARCH 14, 2017

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). February’s food transparency panel featured Bertrand Weber from the Minneapolis Public School District and our May influencer marketing event will include the one of the driving forces behind Cats of Instagram, which has 7.7

Ethics 68

Ethics Leadership Examples Fashion 68