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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

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Exploring Best Practices in Global Communications

PRSay

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. PRSA is well-known globally and there is considerable interest in the popularity and value of Accreditation in Public Relations. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA.

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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3 How do you approach story telling?

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The Best Journalism Movies

Landis PR

Similarly, Andy’s desire to build relationships and network is relatable to journalists and public relations professionals. This award-winning film shares many common attributes to our roles as public relations professionals.  (By as they uncover a disturbing decades-long cover-up of sexual abuse by Catholic priests in Boston.

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). February’s food transparency panel featured Bertrand Weber from the Minneapolis Public School District and our May influencer marketing event will include the one of the driving forces behind Cats of Instagram, which has 7.7

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