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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. In September 2001, I was working on a credit card launch for a Canadian bank. So there was a happy ending … at least for the workers.

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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. The planning was soon underway to launch the technology. He chose to do the interview anyway.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

New models of organisational communication In Online Public Relations[xii] David Phillips and Philip Young state that Internet technologies have disintermediated not only of organisational communication but the entire value chain of commerce. The Internet is littered with failed attempts. That's not a flaw or fault in the theory.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52