Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I had my first staff byline at a small Connecticut newspaper in 2001. Timing is always important.

Meeting 96

Meeting Transportation Media Sports 96

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. So how do you go about getting media coverage for your business?

Banking 100

Banking Media Local Survey 100

Rock the Status Quo

NOVEMBER 11, 2015

One of the most fun “stunts” – if you can call it that – was when I worked on “Singalong Sound of Music” in San Francisco, back in 2001. While media pitching was a large part of what I was doing, I really wanted a way to illustrate the premise of the “singalong” bit. Focus on the outcome, and begin at the end.

Crisis 100

Crisis System Education Community 100

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Bianchi Biz Blog

MAY 17, 2021

In addition to working for OO as we called it, I wrote some for CCJ ( Commercial Carrier Journal ), and then after the sale of the CCJ group of magazines to Randall-Reilly in 2001, for CCJ, Overdrive , and Truckers News. What advice do you have for PR people that want to pitch you? My life as a freelancer began in 2012.

Meeting 66

Meeting Automotive Engineering Media 66

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Here’s a simple checklist for a little social media competitor audit. Hustle and pitch. At Movoto, each team member pitched the target audience using email. What are you looking for? Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57