article thumbnail

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

article thumbnail

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Whose Ideas are Whose? Protecting IP

PRSay

As practitioners for hire, it’s important to explain to potential clients why we either are not answering an RFP or why we are not including specifics for strategies, campaigns, and creative. Also, we should be clear about ownership of work product and ideas/creative, should the agreement be terminated.

Ethics 60
article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106
article thumbnail

Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Corporate Communications is Taking More PR Work In-House, finds Survey. Then the economy changed.

Agency 97
article thumbnail

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 103