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How the APR Changed My Future

PRSay

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. She earned her credential in 2001. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). One idea is to have an agency or consultant help you develop a strong RFP for bid.

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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Countering negative stereotypes The trepidation surrounding AI is significantly fueled by science fiction narratives, from the domineering HAL 9000 in 2001: A Space Odyssey to the dreaded robots of Terminator. The post The Importance of PR in Shaping Media and AI Perceptions appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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The art of smart thinking in public relations

PR Conversations

yes, you guessed it…… AVEs in countries where the large agencies think nobody will notice. I have a copy of a research and evaluation toolkit produced by PRCA, IPR (as was) and PR Week from 1999 (and updated versions from 2001 and 2003). I was at the AMEC summit in Barcelona recently* and there were some good examples of evaluation.

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

If a politician's goal is to write in their biography that they were a minister or, deputy minister or chairman of some agency for two months – this is small-scale politics and business. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. The answer was to write it in his biography.

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