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Will India See a Rise in Digital PR?

Waxing UnLyrical

In July, Outlook Publishing (India) Pvt. Bloomberg India TV laid off 30-40 employees. It is rightly said that PR and journalism are interdependent. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Tyler Thrasher , digital executive producer at WRIC 8News in Richmond, Va.,

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Monday Roundup: Digital Business

Waxing UnLyrical

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

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How to Power a Public Relations Campaign with Instagram

5W PR

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Remember in most cases people see nine pictures at a time on IG. If you use the version most of us use for selfies, allowing you to see yourself as you take the picture, it’s a regular resolution.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.