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Why PR Should Treat Facebook Like a Media Property

Ishmael's Corner

They could answer with as many sources as they liked. This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. Fast forwarding to today, Facebook has now evolved into a dominant force in determining the reach of media stories.

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What Is Crisis Management And Why Its Important?

Prohibition

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. At Prohibition PR, we have years of working with some of the top organisations in the country on their crisis management plan and its implementation.

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PR Basics Based on Principles will Never Change

PR Fuel

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. My son Rowan on his first day of Kindergarten. Say You’re Sorry.

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

Like millions of people around the world I’m horrified by the election of Donald Trump as the next president of the United States. Doorstep campaigning like this is based on pure greed. The vote to leave the EU came as a massive jolt to my senses as I just couldn’t believe people would actually vote for something so insane.