The New Customer Journey: How Live Video Is Transforming the Travel Industry
Contently - Strategy
AUGUST 17, 2020
Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming.
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