Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat. But fortunately Sandra was free, so she joined the chat.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

APRIL 8, 2013

.” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline. Sandra Fathi (@sandrafathi) April 2, 2013. measurePR. — Die Hard and squirrels!

B2C 83

B2C B2B Measurement Twitter 83

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. measurePR transcript for July 2. measurePR chat with Jay Baer. measurePR chat with Jeff Cann.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

MARCH 11, 2015

” ~ Sandra Fathi, Past President, PRSA NY. These are metrics that Sandra Fathi terms “easy” in the quote above. This is one of the key points from a PRSA talk given by Johna Burke , EVP of Burrelles Luce (note: this presentation was available as a webinar through PRSA, but sadly is no longer available).

Measurement 40

Measurement How To Analytics Customer Service 40