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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0
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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently - Strategy

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. The analytics are crucial for providing insight into the value of your production.

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Beyond PR

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75
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8 ways to boost your newsroom’s SEO

Presspage

. “If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” Create original content. Updates train your audience to come back.

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5 Common Misperceptions of Social Customers

Cision

Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper!

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). One study found that the optimal number of internal links pointing to a page on your site is seven or more.

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Think in terms of evergreen content.

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