ImPRessions - Crenshaw Communications

JUNE 13, 2017

Like many client service businesses, ours works best when it’s predictable and reliable. This is bad practice all around. This is bad practice all around. Great for parties and gifts, but not so great for public relations. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.

Media Training 249

Media Training Policies Agency Interviews 249

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115