article thumbnail

A Beginner’s Guide to Digital Media

5W PR

Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78
article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. ” Building trust.

Marketing 173
article thumbnail

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 196
article thumbnail

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 200