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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Truescope product overview.

Tools 161