press-release-examples cosmetics 
5W PR
JULY 15, 2020
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.
MaccaPR
JULY 23, 2014
Benefit Cosmetics did a fantastic job with its #BeautyBoost campaign that used "on brand" images in response to Twitter fans in need of a pick-me-up. Source: Benefit Cosmetics ). An epic example is Volvo’s video with Jean-Claude Van Damme, depicting the precision of the dynamic steering in its trucks. Stay "on brand."
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PR Conversations
OCTOBER 11, 2018
This fits with research by Jacquie L’Etang , illustrated by a similar recollection by a female practitioner: “The thought that my life should be restricted by some sort of external power that although I had a degree all I’m fit for as a woman is to run a cosmetic account was something I really thought was too much.”.
Contently - Strategy
JUNE 11, 2020
For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. “The ” RealSelf, which helps people find doctors and cosmetic surgeons online, has taken this advice to heart.
Contently - Strategy
SEPTEMBER 15, 2021
For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. “The ” RealSelf, which helps people find doctors and cosmetic surgeons online, has taken this advice to heart.
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