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Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. In that time, he’s learned how to spot good pitches from a lightyear away.

Pitching 120
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch.

Privacy 294
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131
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Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Check it out to learn more about the types of stories he looks for and his dos and don’ts for pitching. Mashable: Business reporter Jason Abbruzzese ( @JasonAbbruzzese ) has been promoted to business editor at @mashable.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136
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Beyond the Word: Why Visual Content Matters in Communications

Cision

Check out the “PR Starter Kit” for pitching tips and more! The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door. When you’re trying to gain the attention of journalists for PR, visuals are imperative.