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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

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7 newsroom features that increase journalists? engagement

Presspage

TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. B-roll is in high demand with reporters at downsizing news outlets that are stretched thin, Petrovich says.

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Advice for PR and Journalism Students

Journalistics

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. We look at your social media accounts.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

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How to Generate Leads From Social Conversations

Cision

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198
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How to Generate Leads From Social Conversations

Beyond PR

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57