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PRSay
FEBRUARY 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!
Stephen Waddington
JUNE 13, 2019
News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.
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Mark My Words
MAY 9, 2016
As Roy Greenslade points out in his frank skewering of the ND it is rather gutsy to pin all your hopes on getting “an audience composed of people who dislike newspapers to buy a newspaper.”. They didn’t switch from print to online and social- they just drifted from nowhere to a somewhere called facebook. Visibility 101.
Sword and the Script
JUNE 18, 2019
I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.
Critical Mention
DECEMBER 3, 2019
The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.
PRSay
SEPTEMBER 9, 2016
Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). They are also much more likely to use traditional media for sports coverage – 49% go to TV for sports, 26% read about their teams in print newspapers. Millennials.
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