Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

Stephen Waddington

JULY 26, 2017

Modern press offices have evolved to work across all forms of content and media. The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. Workflow: tools, content, creation, pitch, post and amplification. Show and tell.

How To 84

How To Reddit Media Pitching 84

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. As I mentioned, I’ve done all sorts of things in media. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone.

Newspapers 120

Newspapers Reddit Journalism Technology 120