Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. For example, professional sports teams often have community partners and programs. Outsourced Promotion.

Media 60

Media Sports Radio Newspapers 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop. Until next time! SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90