Future of PR and social media for International Air Transport Association crisis communications conference
Stuart Bruce
OCTOBER 30, 2014
We can use it to measure and evaluate our success. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. Wearables have only just started to impact us.
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