Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. In a report in The Billboard noting the pair had set up “Fem Flackery” (short-hand one presumes for a PR firm!),

Publicity 40

Publicity How To Newspapers Radio 40

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” Write it down, or it didn’t happen.

How To 60

How To Meeting Local Google 60

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48

Solo PR Pro

MAY 10, 2022

Reference an exclusive interview with an executive or the CEO of a company? If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. They could also be a local radio host, podcaster or blogger. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58