Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81