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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Understand newsworthiness.

Report 170
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I Can’t Use National Media

Mora Communications

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49
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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! .

Local 94
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What to Pitch the Media in Spring

PR for Anyone

And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate.

Pitching 130
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PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.