PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? This is where you have an industry that may not be forefront every day, but has a huge public affairs consequence that needs to be evaluated through our geopolitical risk framework.

Data 78

Data Media Analytics Energy 78

PR Conversations

MAY 9, 2017

I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words. What skills and abilities do you think tomorrow’s PR leaders need? How would you like to end your PR career?

Energy 53

Energy Measurement Internal International 53