Remove Interviews Remove Print Remove Radio Remove Storytelling
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. So, how did the ads do this year?

Sports 85
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. He’s an impressive guy.

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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share. Until next time!

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Even radio. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

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