Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard
Ishmael's Corner
FEBRUARY 24, 2015
Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement.
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