Building brand authenticity in a world of distrust
Stephen Waddington
OCTOBER 9, 2018
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Privacy is set to become a critical for brands if it isn’t already.” Investment in reputation will always get cut in the short term in favour of shareholder value.
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