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How to Spy on Your Competition & Steal Their Secrets

Cision

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Implement viral marketing tactics.

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The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. Promote your superhero solution intensely. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Implement viral marketing tactics.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Produce share-worthy content.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I think: "Why is every story about Apple or Google or Microsoft?" It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them.