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Growing Your Email List

PR for Anyone

You see how easy these are to remember so when you are speaking with someone, on a podcast, on television, or quoted in an article, you can easily say this custom domain and people will remember the name. A Google search and/or conversation with your attorney will help you with this. Learn More at www.3StepstoPRSuccess.com.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google.

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Easy Trick to Land in the Media

PR for Anyone

A quick google search of “new laws in [your state] January 2023” will tell you what’s coming. You can do this twice a year in January and July. That’s when the laws change.

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Campaign Recap: Advertising Week 2018

5W PR

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. If everyone chooses to protect their data and block ads (thanks, Google), how can advertisers truly target when serving up ads to consumers?

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Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Google Glass is still at a rudimentary stage. Our notions of privacy and confidentiality will be challenged. Yes, it can benefit many people.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

PR teams will be measured by inputted organic brand conversion lift and Google Trends. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Think Google Hotels, Flights, weather, etc.). Facebook will be used more as a mass marketing tool, like a television station.