Remove free-culture-and-attention-as-currency
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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. To begin with, let us do away with presumptions of terms like “free” and “open.”

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Social Currency: The new classic. And whether certain characteristics are linked to success.” Practical value.

Energy 120
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# Say Cheese, You’re An Ad!

Facebook 107
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The Top 10 Books of 2016 (According to Zude)

ZudePR

So, in the new year, I Googled the indescribable teeth-grating background hum. And this book came up. Here’s what it can teach you: People who achieve things have a commitment to deep work: the ability to focus without distraction on a cognitively demanding task. To be the best, you must be able to master hard things, quickly. This was one.

Writing 84
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time.

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