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What is media relations in public relations?

Landis PR

From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. . The great thing about PR is that the discipline is always evolving, changing.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. In the past two years the panel has explored the impact of AI on productivity and skills. How is AI impacting PR right now and what can we look forward to in the future?

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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Not every recipe works well when you substitute ingredients but that does not apply to your solo PR business. Mise en place (everything in its place).

eBook 46
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing? Taylor Swift (@taylorswift13).

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Careful, NOW.

Bad Pitch Blog

Sure I make errors on what I write but – I just shake my head when I read stupid mistakes: Why can''t people be careful – particularly the newer to PR types? I see a lot of carelessness emanating from PR people thinking (I think) that someone else is going to make the document perfect. what’s it all about?

Print 40
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Who talks to (and about) colleagues like that?

PR Conversations

What qualities do you most dislike in a PR practitioner? Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.