Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). The reality is, marketers need to both show their value and cover their behinds with a documented review process. Press Release!

Agency 60

Agency Social Media Government System 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. .” Think about a company like Home Depot.

Social Media 60

Social Media Brand Branding Media 60

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Tricky marketers send subject lines that ruse you into opening their latest mortgage payment scheme or porn site. 2011: Trendspotting Bad Email Bad Pitch Blog Bezos Email Etiquette Laermer.com subject lines'

Pitching 40

Pitching Film Radio Twitter 40

PR Conversations

APRIL 21, 2016

And yet, so often today what is read and heard is self-identified “internal communication specialists/strategists”—not just millennials but also “more seasoned” practitioners—mimicking marketing-driven language concepts, such as audiences and messaging , and targeting and activating.

Employee 40

Employee Internal International Corporate 40