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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords.

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Maximizing Your PR Potential: A CEO’s Guide

Victorious PR

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. So what are you supposed to do when you’re short on time but big on impact? Inman, LA Weekly, NY Weekly, and many more. How do we do this?

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

How to make your employees understand and live your values. We need to have a lot of tools in our backpack. I had a real estate client once who claimed to me they were the only one doing something. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Have a map.

Ethics 81
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s not part of reputation management for the business but for you. We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch.