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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 151
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users.

Pinterest 120
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How to Generate Leads From Social Conversations

Cision

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 198
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The questions about disclosure start to get trickier when we start talking about marketing campaigns on platforms like Twitter, Instagram, Pinterest, SnapChat and the like.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

Team Sussex is headed up by chief of staff Catherine St-Laurent, an ex-Bill and Melinda Gates Foundation employee who also serves as executive director of their new non-profit organisation, and includes former Pinterest comms boss Christine Schirmer as head of communications. You have to think about Harry’s life.

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How to Generate Leads From Social Conversations

Beyond PR

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 57