ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in

Interviews 296

Interviews How To Reddit Journalism 296

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos.

Social Media 118

Social Media Video Marketing Media 118

5W PR

AUGUST 4, 2023

Beauty supplements have become popular for enhancing physical appearance and promoting wellness. They come in the form of pills, capsules, or powders and target specific beauty concerns like skin health and hair growth. While not a cure-all, beauty supplements can support a healthy and radiant appearance. However, it’s important to remember that they should not replace a balanced diet or healthy lifestyle.

Exercises 78

Exercises Mobile Agency Blogging 78

Mark My Words

AUGUST 4, 2023

The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — it’s been peerless. “Some of the ad agencies have lost that spirit.

Advertising 60

Advertising Advertising Brand Branding 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

AUGUST 4, 2023

Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.

Blogging 62

Blogging Storytelling Publicity 62

David PR Group

AUGUST 4, 2023

Not all bystanders are innocent! Introducing: The Bystander , a contemporary mystery/thriller by debut author John David The Pitch: A reporter fortuitously films an armed bystander killing an active shooter, but while the world thinks they found a new hero, the reporter learns they got it all wrong. Longlisted for 2023 BPA First Novel Award Selected for Pitching Roundtable at Gotham Writers Genre Fiction Conference 2023 Agents: contact John David at 305-724-3903 or jpdavid2008@gmail.com for deta

Film 52

Film Conference Pitching Reputation 52

Mark My Words

AUGUST 4, 2023

The Guardian For 331 years Coutts’s reputation for guaranteeing the utmost discretion made it the bank of choice for the rich and famous – including King Charles and every member of the royal family since George IV. Now Coutts finds itself a very high-profile target in the latest UK culture war, following a decision to cut ties with its former customer Nigel Farage, after a review by its wealth reputational risk committee decided thath his views “did not align with [the bank’s] purpose and value

Banking 60

Banking Crisis Management Reputation Crisis 60

The Hoffman Agency

AUGUST 4, 2023

Tossing and turning at 3 a.m., riddled with anxiety about post-grad on a Tuesday is no one’s ideal way of losing sleep. Yet that was where I found myself during my final semester as graduation snuck up on me. There I was, hunched over my MacBook, scrolling through LinkedIn, desperately applying to any role even slightly related to public relations. Because who would’ve thought that my fate rested upon a Buzzfeed quiz I took in high school that decided my college major?

Film 36

Film Television Creativity Course 36

Mark My Words

AUGUST 4, 2023

Irish News The American Beauty and House Of Cards star, 64, was found not guilty of nine sexual offences alleged by four men between 2001 and 2013, following a trial at Southwark Crown Court. Spacey was one of the most recognised faces in Hollywood until allegations of sexual misconduct were made in 2017, with streaming giant Netflix cutting ties with the actor.

60

60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

AUGUST 4, 2023

Express PR expert Mark Borkowski indicated Josie could soon be set to launch a solo career in TV after he explained: “Television is very, very fast-moving, you don’t sit around and wait because then you’ll become the ‘This Morning person.’ “Supporting Holly was a huge break for Josie, her agents will be thinking, ‘How do we get something out of Holly’s shadow, that’s Josie’s own gig?

Television 60

Television 60