Sun.Oct 01, 2023

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Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience

Agility PR Solutions

Which is more enticing, emotion and reason? In almost all cases, emotion tends to win over reason or facts. Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience’s heartstrings, connect with them, and engage on a deeper level. Brand storytelling is the best way to draw emotion from your […] The post Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience appeared first on Agility

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The Ultimate PR Girl Boss: Robyn DelMonte 

Culpwrit

By Ali Burleson Who is the woman behind @GirlBossTown? Robyn DelMonte is the self-proclaimed “internet’s agent,” and she does it all within the scope of her preferred social media platform, TikTok. A content creator and social media influencer, DelMonte is a leading public relations professional, yet until recently, she did it all for free… Continue reading The Ultimate PR Girl Boss: Robyn DelMonte The post The Ultimate PR Girl Boss: Robyn DelMonte appeared first on Culpwrit.

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Trust in marketing: 7 in 10 biztech decision makers are disappointed with B2B marketing content

Agility PR Solutions

With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers the disparity between existing content marketing practices and these tech leaders’ preferences, offering marketers essential insights into […] The post Trust in marketing: 7 in 10 biztech decision makers are disappointed with

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PR and SEO: A New Symbiotic Relationship

Lauri Pehar Borsh

The Adaptation and Evolution of PR and SEO The integration of SEO into PR strategies is vital for a robust online presence. There are many compelling reasons why businesses and personal brands need to use SEO to enhance their public relations and online reputation campaigns. Amplify Website Visibility through Link Building PR and SEO […] The post PR and SEO: A New Symbiotic Relationship appeared first on Laurie Pehar Borsh Digital PR.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI’s impact, but most are optimistic

Agility PR Solutions

It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget finds that the next generation of journalists remains optimistic about the future of their profession, with a […] The post Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation

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How to measure influencer marketing’s value—and 6 tips for getting your money’s worth

Agility PR Solutions

More and more brands are using influencers and digital content creators as a form of marketing. Is influencer marketing worth your time and money? PR managers can leverage influencer marketing when helping clients build their brand awareness. Influencers can even play a role in crisis management or major changes to clients’ products or services to […] The post How to measure influencer marketing’s value—and 6 tips for getting your money’s worth appeared first on Agility PR Solutions.

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Writing a Press Release for Your New Business

PR Fuel

The time has finally arrived! After months, maybe years, of careful planning and sleeping nights, your company is ready for the next step. It’s time for your company to step into the spotlight and make its grand entrance into the world. Your. Read More The post Writing a Press Release for Your New Business appeared first on eReleases.

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Protected: How Do People Around the Globe Access News?

Institute for Public Relations

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Protected: Black Americans’ Experiences With News

Institute for Public Relations

There is no excerpt because this is a protected post.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.