Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re running on that wheel, overwhelmed with the effort it takes to update as many sites as you’re trying to maintain a presence on, you’re probably also not getting the results you want. Why We Overdo it On Social. Do you know how to measure social ROI?

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Social Media Media Energy Instagram 139

PR Matters

MARCH 23, 2016

My latest article has just been published by PR Daily. I hope you enjoy it.

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Reputation 100

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. And what’s better than e-meeting new people from across the globe and learning from their experiences?

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Meeting Communications Marketing Community 51

Katie Paine's Measurement Blog

MARCH 23, 2016

In this podcast, Risk Alternatives‘ CEO Ted Bilich interviews Katie Paine about why nonprofits need to measure their performance and how they can do it. Click the play button below to stream her insights: For the full-length article about this interview, please click here. No ratings yet. Please rate this How much did you enjoy […]. The post Why Is Measurement Crucial to Nonprofit Success?

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Nonprofit Interviews Measurement 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Norton's Notes

MARCH 23, 2016

Here is a nice PR stunt from Heineken – I love this, a great bit of content just to get you talking about football and beer. But what would you have done?

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Video 30

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? If at first you don’t succeed, try, try again. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

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Pitching Media Relations LinkedIn Social Media 189

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. The digital world allows for a much more interactive experience. The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper.

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Video eBook Viral Infographics 59