5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Embracing omnichannel retailing To compete with e-commerce giants, variety stores must embrace the concept of omnichannel retailing.

Retail 78

Retail Local Consumer Community 78

PR Fuel

JULY 21, 2023

Up to 94% of tech executives view innovation partnerships as an essential strategy. As a result, there has been an increase in the number of partnerships and collaborations. When entering a partnership, it’s important to announce your alliances. Read More The post How to Write a Partnership Press Release appeared first on eReleases.

Writing 79

Writing How To Strategy 79

HMA Public Relations

JULY 21, 2023

Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.

Examples 67

Examples Brand Branding 67

Stern + Associates

JULY 21, 2023

Imagine a scenario where a tech startup launches an innovative gadget that promises to revolutionize daily life. Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the int

Digital PR 62

Digital PR SEO Engineering Social Media 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

JULY 21, 2023

We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Here, we take a look at some of our, and the UK’s media, favourites. Ken hosts Barbie’s Malibu DreamHouse on AirBnB Barbie is everything, and he’s just Ken – but this time, he’s hosting!

Wireless 62

Wireless Retail B2C Instagram 62