Agility PR Solutions

OCTOBER 14, 2018

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation. In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […].

Consumer 129

Consumer Brand Branding Reputation 129

Critical Mention

OCTOBER 14, 2018

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.

Agency 72

Agency Twitter Conference Financial 72

Agility PR Solutions

OCTOBER 14, 2018

U.S. consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., are playing a role in millennial shoppers’ purchasing decisions, new seasonal research from Accenture finds.

Retail 104

Retail Consumer Trends Marketing 104

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Fear not! Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ? Do you read the New York Times every day?

Leadership 68

Leadership B2C Trends Content Marketing 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 14, 2018

A company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. In order to not fall behind, there are some things you are going to want to take into account when considering […]. The post PR rebranding—here’s your guide to a successful brand reboot appeared first on Agility PR Solutions.

Brand 99

Brand Branding Publicity Analysis 99